Families and the crowd.
From the research workshop. Family businesses have always been very successful in involving individual customers in the development of new products. In times of digital transformation, they are now increasingly integrating the broad mass of customers into their innovation development via the Internet and with the help of digital technologies.
Rare, fast and with racing history.
Oldtimers. In the past, car manufacturers had to produce a minimum number of their racing sports cars in order to comply with the competition regulations. These homologation vehicles are basically rare and sometimes also have an interesting motorsport history - the best conditions to turn them into valuable collector's items.