How to live it

  • Dr. Ulrich Bretschneider und Dr. Anna Katarina Heider

Families and the crowd.

(Reading time: 3 - 5 minutes)
From the research workshop. Family businesses have always been very successful in involving individual customers in the development of new products. In times of digital transformation, they are now increasingly integrating the broad mass of customers into their innovation development via the Internet and with the help of digital technologies.

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  • Gerd Gregor Feth

Rare, fast and with racing history.

(Reading time: 6 - 12 minutes)
Oldtimers. In the past, car manufacturers had to produce a minimum number of their racing sports cars in order to comply with the competition regulations. These homologation vehicles are basically rare and sometimes also have an interesting motorsport history - the best conditions to turn them into valuable collector's items.

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  • Andreas Reichlin

Grill art.

(Reading time: 2 - 4 minutes)
The Swiss sculptor Andreas Reichlin got stomach pains from meat that had been grilled on a normal grill. So he invented the fire ring - a sculpture that makes barbecue evenings very special.

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  • Silke Lauenstein

The experiment.

(Reading time: 3 - 5 minutes)
Natural History Museum Bavaria (NaMu). The Free State of Bavaria would only support the museum project if the population itself covered one percent of the construction costs. Princess Auguste of Bavaria accepted the challenge. Now their initiative seems to be crowned with success.

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    Montenstrasse 9 - 80639 München
  • +49 (0) 89 2554 3917
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