How to earn it

  • Dr. Ludger Wess

Put that old iron away.

(Reading time: 4 - 7 minutes)
Start-up. Horses have been shoed with horseshoes for more than 1000 years - in the age of high technology this alone is a little anachronistic. In fact, it even damages the health of the horses. A team of young founders - all of them no riders themselves - has now developed an alternative.

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  • Gerd Hübner & Klaus Meitinger

"We can also do electromobility."

(Reading time: 8 - 16 minutes)
Electric vehicles. The automotive industry is facing the greatest upheaval in its history. The Swabian automotive supplier ElringKlinger is right in the middle of this. Ten years ago, Stefan Wolf (right), Chairman of the Board of Management, and Walter Lechler, Chairman of the Supervisory Board, outlined in private wealth why the company was particularly benefiting from the optimization of the combustion engine.

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  • Dr. Günter Kast

Duo under power.

(Reading time: 5 - 9 minutes)
Reestablishment. What does a family entrepreneur do when she has sold her father's company and has to realize that her influence as a manager is also dwindling? Susanne Puello (above) pulls the rip cord, looks for a strategic partner at mit Stefan Pierer and founds a new company in the traditional area. With Pexco GmbH she wants to shuffle up the world of e-bikes once again.

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  • Hanns J. Neubert

Climate saver.

(Reading time: 6 - 11 minutes)
Innovation. Climate summits are passionately discussing how mankind can reduce carbon dioxide emissions to limit global warming. Wouldn't it be better to think about how existing CO2 could be filtered out of the atmosphere? The Swiss start-up Climeworks has found a way.

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  • Gerd Hübner

The software navigators.

(Reading time: 6 - 11 minutes)
Start-up. About one and a half years ago Felix Eichler, Kajetan Uhlig and Hartmut Hahn (top, from left) founded the company Userlane in Munich. Her idea: a navigation system that guides users through any software. Since then they have been overwhelmed by their own success. Their greatest challenge today is to maintain the rapid pace of growth.

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