How to earn it

  • Dr. Günter Kast

Small units, big effect.

(Reading time: 6 - 11 minutes)
Start-up. The expansion of large wind turbines has almost come to a standstill in Germany. As a result, a niche is opening up for small, cost-effective and modularly expandable turbines. Two Berlin-based founders want to bring them to series production readiness.

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  • Cornelia Knust

That makes it possible.

(Reading time: 6 - 11 minutes)
Succession. The lighting designer Ingo Maurer from Munich has left to posterity not only his art but also his business. As disorganized as might have been expected from this type of artist. Daughter Claude Maurer needs a new management strategy to keep the company alive.

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  • Gerd Hübner

The Alchemist.

(Reading time: 6 - 11 minutes)
Technology. Ulrich Weitz transforms simple materials into high-tech materials. And thus turned a small, formerly state-owned company into a globally successful supplier to industry. The products of his company IBU-tec are particularly well received in the future market of battery technology.

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  • Mariella Bauer

Colourful.

(Reading time: 4 - 8 minutes)
Exclusivity. When the premier league of international museums and artists is looking for historical colours, it travels to the Swabian province. There, the family-owned company Kremer makes millions in sales with unique color pigments.

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  • Dr. Günter Kast

Big fish – Big business.

(Reading time: 6 - 12 minutes)
Tourism. The Argentinean Fernando de las Carreras, 53, has made his company Nervous Waters one of the best addresses for fly fishermen worldwide. And built an exclusive travel empire around it. One of the reasons why the business is flourishing is because the wives of the anglers also feel at home in the exclusive lodges - and therefore enjoy travelling with them or even fishing themselves.

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