How to earn it

  • Yvonne Döbler

The optimist.

(Reading time: 6 - 12 minutes)
Expansion strategy. In 18 years, Wolfgang Trier, now 55, has turned the bankruptcy candidate Softing into a serious supplier of communication solutions for industry. "And the best," Trier is convinced, "is yet to come. "We are currently sounding out the market to find companies that could fit into the strategy and portfolio of our Automation segment. And are available at a reasonable price in the crisis," says Wolfgang Trier, CEO of the publicly listed Softing AG. "That would then be another piece in the mosaic on the way to breaking the EUR 100 million sales barrier and achieving a double-digit EBIT margin again." If the plan works out, the Corona crisis would at least have one positive aspect for Trier. Inorganic growth is particularly...

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  • Miriam Zerbel

Lord of the Marches.

(Reading time: 6 - 11 minutes)
entrepreneurship. Alexander Fackelmann has been managing the fortunes of the family business for 30 years. During this time, turnover has increased tenfold to almost 400 million euros. Now the 64-year-old is handing over operational responsibility to a non-family CEO. Together with the fourth generation, he is to lead the way towards digitalization and sustainability.

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  • Yvonne Döbler

White beer.

(Reading time: 7 - 14 minutes)
Branding. From the small Allgäu village of Meckatz, the Weiß family has been delighting beer connoisseurs from the region and far beyond for almost 160 years. Owner Michael Weiß explains how he has succeeded in doing so despite competition from over-powerful large breweries.

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  • Dr. Günter Kast

The climate killers.

(Reading time: 7 - 13 minutes)
Innovation. The Baden-Württemberg start-up company carbonauten has developed a plastic whose production uses raw materials that would otherwise produce harmful greenhouse gases. In ten years, the founders Torsten Becker (l.) and Christian Hiemer hope to generate more than one billion euros in sales with this super material.

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  • Dr. Ludger Wess

Carefree life with donor organs.

(Reading time: 4 - 8 minutes)
Medical technology. People with donor organs must be on guard against infectious diseases throughout their lives. To prevent the organ from being rejected, their immune system must be suppressed. An infection could be a death sentence. Biotechnology companies are now working to preserve the capabilities of these patients' immune systems.

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