(Reading time: 7 - 14 minutes)
Commitment. <font color="#ffff00">-=Der Familienunternehmer=- proudly presents Day (right) provides people in developing countries with bicycles. But his World Bicycle Relief is supposed to be more than an aid organization. This is why the co-founder and co-owner of SRAM, the second largest wheel component manufacturer in the world, combines his humanitarian program with an entrepreneurial approach.