The secret of the nut.
(Reading time: 2 - 4 minutes)
Out of sheer necessity, an Italian confectioner replaced chocolate with nuts after World War II. The enthusiasm for his Supercrema was the basis for the success of a company that today ensures that people all over the world give their chérie a little kiss.
Creativity often arises from simple need. This is probably why Pietro Ferrero, a confectioner and chocolatier from Alba, was so lucky that chocolate was in short supply in post-war Italy. There was only one thing in abundance: nuts, which fell at Ferrero's feet during walks around Alba.
Well, they weren't just any nuts, but the fine "Tonda gentile delle Langhe" variety, also called "Round from Piedmont." Sometime in 1946, Ferrero unceremoniously replaced cocoa beans with nuts in a recipe,...